Strategic Trade Show Campaign Resulting in a Measurable Sales Increase!
Objective: To Reinforce Logo Identity and be a Regional Leader
The objective was to to reinforce logo identity and to position their company as a knowledgeable, regional leader in the their industry.
Strategy: A Strategic Trade Show Campaign before and during the show
Taking advantage of the Business and Industry Expo, they used an extensive array of promotional products before and during the trade show. Before the expo, post cards served as invitations to the booth, and expo “To Do Lists” with Bic pens were distributed to other exhibitors.
A live costumed elephant character representing their brand waved outside on the main road, generating curiosity and eventually drawing attendees to the booth. Booth visitors received a wide variety of gifts: temporary tattoos, Post-it Note dispensers, T-shirts, candy jars, tote bags, and pewter elephants, to name a few.
Results: 252% Increase in Sales from Previous Year
For the two months following the trade show, sales for the client increased 252 percent over the same period for the previous year.